<![CDATA[ABSTRACTJokowi is the unique President whose appearance is often covered by media. One of the Jokowi’s appearances when wearing a bomber jacket in a press conference of demo 4th November 2016 is also covered by Kompas.com. This phenomenon is interesting to studied using qualitative content analysis of Hsieh & Shannon by directed content analysis method. This research is focus on the trend report of Jokowi’s appearances when wearing a bomber jacket in a press conference of demo 4th November 2016 on Kompas.com. The results of this study indicate that the news of Jokowi’s appearances when wearing a bomber jacket in Kompas.com contain a brief of simple information and easily understood by reader. In addition, personal value, brand, price, and the name of the designer are the elements that complete the trend report of a fashion product.Keywords: Jokowi, Bomber Jacket, Trend Report ABSTRAKJokowi adalah Presiden berpenampilan nyentrik yang kemunculannya di hadapan publik banyak diliput media. Salah satu penampilan Jokowi saat mengenakan jaket bomber pada jumpa pers pernyataan demo 4 November 2016 juga diliput oleh Kompas.com. Fenomena ini menarik untuk diteliti dalam bingkai analisis isi kualitatif Hsieh & Shannon dengan metode directed content analysis. Fokus penelitian ini adalah pada trend report penampilan Jokowi saat mengenakan jaket bomber pada jumpa pers pernyataan demo 4 November 2016 di media Kompas.com. Hasil penelitian ini menunjukkan bahwa pemberitaan trend report penampilan Jokowi saat mengenakan jaket bomber di Kompas.com cenderung berisi informasi singkat dengan istilah sederhana yang mudah difahami pembaca. Selain itu, nilai-nilai personal (personal value), brand/merek, harga, dan nama perancang adalah unsur yang turut melengkapi trend report suatu produk fashion.Kata kunci: Jokowi, Jaket Bomber, Trend Report]]>
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