E-Journal of Tourism
Volume 7 Number 1 (March 2020)

Loyalty of Green Tourist : Mediating Role of Satisfaction

Nining Yuniati (Sekolah Tinggi Pariwisata Ambarrukmo)
Sony Heru Priyanto (Universitas Kristen Satya Wacana (UKSW))
Lieli Suharti (Universitas Kristen Satya Wacana (UKSW))
Linda Kusuma (Universitas Kristen Satya Wacana (UKSW))

Article Info

Publish Date
09 Apr 2020

Abstract

The paper aims to test a research model of the mediating role of satisfaction in creating loyalty of green tourists. The importance of loyalty refers to a number of unique characteristics of green tourists such as being associated with the middle class, high spenders, staying longer than common tourists, high involvement, and tolerance. By using SEM a mediation test was carried out related to the position of customer satisfaction (GCS) in mediating its decision to buy in an environmentally friendly hotel (GP) and its loyalty (GCL). In short, to get loyal customers, services must be created in order to encourage customer satisfaction. Keywords: green hotel, green tourist, loyalty, purchasing, satisfaction

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Journal Info
E-Journal of Tourism
Website

Abbrev

eot

Publisher

Universitas Udayana

Subject

Arts Humanities

Description

E-Journal of Tourism promotes and enhances research developments in the field of tourism. The journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. E-Journal of Tourism continues to ...