<![CDATA[Abstract. Fashion is one of important industry in developing of Indonesia Creative Industry. According to Creative Economy Corporation (BEKraf) reports that the development of Indonesia fashion in 2015 is the second biggest among creative businesses in Indonesia and also obtained  from  BPS  Creative  Industry  Development around 16 creative economies reaching 63%. One of efforts from Creative Economy and Tourism Ministry is making go local programs bringing local wisdom in brand of Indonesia, prompting raw materials which is environmentally friendly and making cultural fashion such as Batik and Kebaya Mokkara  Indonesia  is  a  small  industry.  Mokkara. Indonesia  produces  traditional  Indonesian  clothing namely  kebaya  kutu  baru  as  a  newly  established company, Mokkara facing business issues that the purchase amount is only 13% . This research attempts to formulate appropriate strategies for Mokkara to  increase the  number  of  purchases  and  the  number  of  repeatpurchases Keywords : Marketing Strategy, Batik, Creative Industry]]>
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