STRATEGI PENATAAN KAWASAN KOTA LAMA SEMARANG

Hilva Asmania (Jurusan Administrasi Publik)
Herbasuki Nurcahyanto (Jurusan Administrasi Publik)
Mariyam Musawa (Jurusan Administrasi Publik)

Journal of Public Policy and Management Review
Volume 3, Nomor 1, Tahun 2014

The government of Semarang initiate old town Revitalization program by the Local Government Regulation No. 8 of 2003 on Spatial Planning and Environment Building (SPEB) Old Town area of Semarang . SPEB is an effort to produce guidelines to develop , organize and relive the Old City . SPEB of Old Town area is expected to support the development and revitalization through urban design . The Urban Planning will be followed by the revitalization which is a long-term program. It Aims to enable the revitalization of the Old Town in accordance with the demands of time and a positive impact for the city of Semarang both in terms of tourism , economic , social , and cultural . However there are some problems in revitalizing the Old Town of Semarang that results in a state of stagnation continues - constantly in the Old  Town of Semarang . The study analyzes the strengths , weaknesses , opportunities , and threats in order to obtain the proper management on strategic arrangement Old Town area of Semarang . The approach used is descriptive qualitative methods of data collection , interviews , and documentation studies . The data that have been collected will be presented and analyzed based on internal and external environment and the conclusions drawn . The conclusion of this study is by  recognizing the strengths , weaknesses , opportunities , and threats based on internal and external environment formulated using SWOT analysis and tested with litmus tests , The Strategic Arrangement of Semarang Old Town obtained as follows: Character building and improvement of Human Resources ( HR ) , Improving the quality of HR through the development of a strong characteristic in the socio-cultural values , Improving object optimal service through the cooperation of various sectors of business and community involved in revitalizing Old Town, Each stakeholder improvement respective roles, Handling and tidal flooding , Providing incentives and ease of investment, Increased cooperation with various business sectors in development , Improved complementary tool is still lacking , as well as increase the participation of local communities and businesses.