The use of CRM for Customer Management at Cellular Telecommunications Industry

Ayu Kartika Puspa (University of Bandar Lampung Jl. Zainal AbidinPagarAlam No. 26, Queen of Bandar Lampung 35142 Labuan)

International Conference on Engineering and Technology Development (ICETD)
2013: 2nd ICETD 2013

At this time the telecommunications not only as part of the lifestyle but have become an important necessity in everyday life. Requirement will result in the proliferation of communications service providers with a variety of rates and offer to potential customers. While the numbers show the loss of customers is also increasing, most customers only a short time on a single provider. Service providers are not only competing to gain new customers but also retain the loyalty of existing customers. CRM Data Mining using a proper solution to target new markets or retain existing customers.