Neuroticism and Social Media Addiction

Muhammad Afif Alhad (Universitas Brawijaya)

Interaktif: Jurnal Ilmu-Ilmu Sosial
Vol 11, No 2 (2019): INTERAKTIF: Jurnal-jurnal Ilmu Sosial

The rise in levels of social media users among millenials and post millenials raises the question of what makes individuals spend much time on social media. Individuals use social media platforms for various kinds of activities. The current study examined the link between neuroticism personality trait and social media addiction. This study used quantitative approach to find out how neuroticism relate to social media addiction using linear regression analysis. Results indicated that neuroticism had significant positif role toward social media addiction. Furthermore neuroticism explained 4.8% variance of social media addiction.