Jurnal Pilar Nusa Mandiri
Vol 16 No 1 (2020): Pilar Nusa Mandiri : Journal of Computing and Information System Publishing Peri

ANALYSIS OF KARAWANG ONLINE SALES CUSTOMER SATISFACTION USING CUSTOMER SATISFACTION INDEX (CSI) METHOD

Hannie, Hannie (Unknown)
Enri, Ultach (Unknown)
Umaidah, Yuyun (Unknown)



Article Info

Publish Date
15 Mar 2020

Abstract

Karawang is one of the industrial cities. Most industry players look at Karawang as a strategic city to run a business. Many products have been produced from Karawang. However, there are lack in promoting, marketing the product and expanding the marketing area. The analysis of consumer satisfaction in Karawang is to determine the satisfaction of Karawang consumers to the prospects of promising online sales. Service attributes can be included in increasing online sales at Karawang using the Customer Satisfaction Index (CSI) method. The result of the Customer Satisfaction Index (CSI) is 78.43% which means that overall consumers who live in Karawang and have been shopped online are satisfied with the development of online shopping. This research was conducted in Karawang. The data used are primary data and secondary data. The sampling method is a non-probability sampling method, while the non-probability sampling method used sampling purposes.

Copyrights © 2020






Journal Info

Abbrev

pilar

Publisher

Subject

Computer Science & IT

Description

Jurnal Pilar merupakan jurnal ilmiah yang diterbitkan oleh program studi sistem informasi STMIK Nusa Mandiri. Jurnal ini berisi tentang karya ilmiah yang bertemakan: Rekayasa Perangkat Lunak, Sistem Pakar, Sistem Penunjang, Keputusan, Perancangan Sistem Informasi, Data Mining, Pengolahan ...