Established companies generally aim to maximize the value of the company. High company value will attract investors to invest their capital in the company with the assumption that shareholders will prosper if the dividends obtained are large. The purpose of this study is to determine the direct influence of company characteristics on firm value and its indirect effect through profitability on plantation companies listed on the Indonesia Stock Exchange 2010-2017. This study uses correlational quantitative research. The population of this study is companies listed on the Stock Exchange in 2010-2017. The sampling technique uses the non probability sampling method that is saturated sampling (census). The dependent variable in this study is the firm value (Y) and the independent variable is the asset structure (X1), company growth (X2) and company size (X3) with the intervening variable is profitability (Z). Data analysis techniques using path analysis. The results of this study indicate that company growth and firm size have no effect on firm value. Asset structure has a positive and significant effect on firm value. Company growth affects the value of the company through ROE. The structure of assets and the size of the company does not affect the value of the company through ROE.
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