JOURNAL OF APPLIED BUSINESS ADMINISTRATION
Vol 4 No 1 (2020): Journal of Applied Business Administration - Maret 2020

PENGARUH PROMOSI, ATMOSFER TOKO, DAN MOTIVASI BELANJA HEDONIS TERHADAP PEMBELIAN IMPULSIF KONSUMEN RITEL MODERN DI KOTA BATAM

Andi Erna Mulyana (Unknown)
Atika Petiwi N.I (Unknown)

Article Info

Publish Date
20 Apr 2020

Abstract

This study aims to determine the impact of promotion, store atmosphere and hedonic shopping motivation on impulse buying on customers of a famous Department Store in Batam. The data was obtained from distributing questionnaires to 100 respondents whose are customers on that Department Store and made a purchase at least 3 times. The data obtained were analysed by using quantitative analysis with T and F test. The result of the data analysis show that promotion, shopping motivation, and impulse buying has a positive and significant on impulse buying.

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Journal Info
JOURNAL OF APPLIED BUSINESS ADMINISTRATION
Website

Abbrev

JABA

Publisher

Politeknik Negeri Batam

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Journal of Applied Business Administration (JABA) is a journal published by Study Program of Applied Business Administration, Politeknik Negeri Batam. The journal is predominantly devoted to applied business administration with special focus on industries problem solving. JABA publish quality ...