Jurnal Riset Informatika
Vol. 2 No. 4 (2020): Period September 2020

Sentiment Analysis of Digital Wallet Service Users Using Naïve Bayes Classifier and Particle Swarm Optimization

Alvie Delia Cahyani (STMIK Nusa Mandiri)
Tati Mardiana (Universitas Bina Sarana Informatika)
Laela Kurniawati (STMIK Nusa Mandiri)



Article Info

Publish Date
25 Oct 2023

Abstract

Digital wallet services adequately provide many benefits to their users. However, not all users of digital wallet services have a favourable opinion of the service. Therefore, online transportation service companies need to carry out an analysis to determine general sentiment towards their products. The Naïve Bayes Classifier method represents a simple, fast method with excellent accuracy and performs comparatively well for classifying data. However, the Naïve Bayes Classifier method assumes that the attributes are independent, so it can cause the accuracy to be less than optimal. This study aims to improve the accuracy of the Naive Bayes classification for classifying public opinion on digital wallet services using Particle Swarm Optimization. This study manages data from Twitter as much as 490 tweet data. The test results with the confusion matrix and ROC curves show an increase in the accuracy of the Naïve Bayes Classifier method for the Dana digital wallet from 60.00% to 91.67% and the iSaku digital wallet from 53.23% to 85.00%. The T-test and ANOVA test results show that the test results of both classification methods provide significant differences in the accuracy value.

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Journal Info

Abbrev

jri

Publisher

Subject

Computer Science & IT

Description

Jurnal Riset Informatika, merupakan Jurnal yang diterbitkan oleh Kresnamedia Publisher. Jurnal Riset Informatika, berawal diperuntukan menampung paper-paper ilmiah yang dibuat oleh peneliti dan dosen-dosen program studi Sistem Informasi dan Teknik ...