EKONOMI BISNIS
Vol. 24 No. 2 (2018): Ekonomi Bisnis

PENGARUH HARGA, KEANEKARAGAMAN PRODUK, DAN MINAT BELI TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO ONLINE SHOPEE

ROSDIANA, EVA (Unknown)
SUHARNO, HADI (Unknown)
KULSUM, UMI (Unknown)

Article Info

Publish Date
06 Mar 2020

Abstract

This research was conducted at the Online Shopee among the Faculty of Law students of the Islamic University of Syekh Yusuf, Tangerang. The method used was SPSS version 25, a population of 700 people with a sample of 88 people. And in this research using descriptive analysis, validity test, reliability test, normality test, multicollinearity test, heterokedasticity test, autocorrelation test, regression analysis, correlation analysis, t test, F test, and coefficient of determination The results of this research are price variables, diversity product, and buying interest have a significant effect on purchasing decisions.

Copyrights © 2018




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Journal Info
EKONOMI BISNIS
Website

Abbrev

JEB

Publisher

Universitas Islam Syekh Yusuf Tangerang

Subject

Economics, Econometrics & Finance

Description

EKONOMI BISNIS Journal of Economic and Business is a peer-reviewed, scientific journal published by Faculty of Economic and Business (FEB) Universitas Islam Syekh Yusuf Tangerang. The aims of the journal are to publish and disseminate high quality, original research papers and article review in ...