<![CDATA[Become a new paradigm for achieving marketing success that is by establishing and maintaining relationships with consumers on an ongoing basis, which is called the marketing strategy. Likewise with KJKS Benefits of Surabaya. Finally the conclusion of this paper is, that: first the role of marketing KJKS Benefits of Surabaya in an effort to introduce savings and financing products to consumers is very important and also become one of the success of a company to earn profits, for the development of its products, for the continuity of its business, and for business continuity, KJKS Benefits of conducting marketing activities in the form of Advertising, Marketing, Publicity, Individual Sales, and Direct Sales. Second, the marketing strategy carried out by KJKS Benefit Surabaya in an effort to introduce and market savings and financing products is to establish cooperation with members who work with KJKS Benefit Surabaya, through print media, advertisements, exhibitions and through general trends that are currently considered to be very easy and practical in conveying information about a product by marketers both Cooperatives and other business companies, namely through the Social Media network.]]>
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