Refleksi: Jurnal Filsafat dan Pemikiran Islam
Vol 14, No 2 (2014)

FETISISME KOMODITI DAN MISTIFIKASI DALAM IKLAN

Muzairi Muzairi (UIN Sunan Kalijaga Yogyakarta)



Article Info

Publish Date
01 Jul 2014

Abstract

Fetisyism of commodity  is a phenomenon in which someone sees the meaning of something as inherent part of its physical existence, but actually the meaning is just created through its integration into system of meaning. As Marx says, fetisyism of commodity is phenomena, that is, seeing something as having an inherent value in it, whereas, the value is made by man. The Marx's analysis is very important in our understanding of how a product or commodity communicate a social relation (class, status, condition, role, grade, prestige) operating in a social context. Marx uses term mystification to explain false appearance or false meaning of a commodity, that actually have had a certain meaning in society.

Copyrights © 2014






Journal Info

Abbrev

ref

Publisher

Subject

Religion Humanities Social Sciences

Description

Refleksi adalah jurnal filsafat dan pemikiran Islam. Fokus dan ruang lingkup dari jurnal ini adalah Filsafat Islam, Kalam (Teologi Islam), dan Tasawwuf ...