Implementasi Data Mining Dengan Algoritma Nearest Neighbor Untuk Penentuan Kelayakan Area Pemasaran Baru Produk Baygon Pada PT. SRB Cabang Kabanjahe

Wanda Kurnia (STMIK Budi Darma Jln. Sisingamangaraja No. 338)

JURIKOM (Jurnal Riset Komputer)
Vol 6, No 1 (2019): Februari 2019

Marketing Area is a region or environment that serves as a place of an enterprise activity to control the flow of goods and services to consumers with appropriate planning by creating and exchanging products with equivalent value. Data Mining is a process that employs one or more computer learning techniques to analyze or extract knowledge (Knoweldge) automatically. Nearest Neighbor is an approach to finding cases by calculating the proximity between a new case and an old case that is based on matching the weight of a number of features.