Jurnal Kajian Manajemen Bisnis
Vol 7, No 1 (2018): Jurnal Kajian Manajemen Bisnis

Analisis beberapa faktor dominan yang mempengaruhi perilaku adopsi inovasi pelaku industri kreatif sub sulaman khas Minang Kabau

Sari, Mareta Kemala (Unknown)
Amaluis, Dina (Unknown)
Saputra, Syailendra Eka (Unknown)

Article Info

Publish Date
01 Mar 2018

Abstract

This study aims to prove empirically the influence of the resources used, creativity and courage to face risks towards the innovative adoption of Minang Kabau craftsmanship of handicraft sub-craftsmanship. In this study all 467 people from West Sumatra typical craftsmen were sampled. . The analysis model used in this study is simple regression which is processed using the STATA program assistance. Based on the results of the tests that have been conducted it was found that the resources possessed, business creativity, and courage to face risks influence the adoption of innovations of Minang Kabau's unique sub-embroidery business actors.Keywords: Adopsi inovasi; sumber daya; kreatifitas; keberanian menghadapi risiko

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Journal Info
Jurnal Kajian Manajemen Bisnis
Website

Abbrev

jkmb

Publisher

Universitas Negeri Padang

Subject

Humanities Economics, Econometrics & Finance Social Sciences

Description

Jurnal Kajian Manajemen Bisnis (JKMB) merupakan jurnal ilmiah yang diterbitkan oleh Program Studi Manajemen Fakultas Ekonomi Universitas Negeri Padang yang menjadi media untuk mempublikasikan artikel hasil penelitian dalam bidang manajemen, bisnis dan kewirausahaan yang terbit dua kali setahun. ...