JURNAL ADMINISTRASI BISNIS
Vol 10, No 1 (2020)

Marketing Mix Terhadap Kepuasan Konsumen pada Mama-Mama Penjual Noken di Oyehe Kabupaten Nabire

Praestuti, Camelia (Unknown)



Article Info

Publish Date
13 Jun 2020

Abstract

Marketing Mix is a number of marketing tools used by business people to convince the object of marketing or target market. Noken Papua is a distinctive attribute of Papua origin with various forms ranging from headdresses, clothes, skirts, accessories, shoes, and bags of Noken which are very popular widely in every corner of the village to the city in the land of Papua. Each Noken product produced can be seen as the result of the level of consumer satisfaction that consumes it where every consumer consumes, look at the shape and model, price, and quality of these Noken products.

Copyrights © 2020






Journal Info

Abbrev

jab

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal ini dikelola oleh Program Studi Administrasi Bisnis Fakultas Ilmu Sosial dan Politik Universitas Sam Ratulangi. Jurnal ini terbit 5 kali dalam setahun. Jurnal ini merupakan hasil publikasi karya ilmiah/makalah dari Pengajar, Alumni, Mahasiswa yang berhubungan dengan Manajemen Sumber Daya ...