IQTISHADIA
Vol 13, No 1 (2020): IQTISHADIA

EFFECT OF HALAL AWARENESS, HALAL CERTIFICATION, FOOD INGREDIENTS COMPOSITION, HALAL MARKETING AND RELIGIOSITY ON PURCHASE INTENTION OF IMPORTED FOOD PRODUCTS

Karimah, Nida (Unknown)
Darwanto, Darwanto (Unknown)

Article Info

Publish Date
28 May 2020

Abstract

Muslims are required to always consume halal food in accordance with Islamic orders. Halal awareness, halal certification, food ingredients composition, halal marketing and religiosity can influence consumer behavior, especially on product purchase intention. Not all food products have been labeled halal, especially the imported products. This study aims to look at the effect of halal awareness, halal certification, food ingredients composition, halal marketing and religiosity on the purchase intention of imported food products in Muslim consumers in the city of Semarang by using the Structural Equation Model (SEM). The results of the analysis show that halal awareness, halal certification, food ingredients composition, halal marketing and religiosity have a positive and significant effect on imported food products purchase intention.

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Journal Info
IQTISHADIA
Website

Abbrev

IQTISHADIA

Publisher

Sekolah Tinggi Agama Islam Negeri Kudus

Subject

Economics, Econometrics & Finance

Description

IQTISHADIA, particularly focuses on the main problems in the development of the sciences of Islamic Business and economics areas. It covers Islamic management, Islamic Banking, Islamic Marketing, Islamic Human Resources, Islamic Finance, Zakah, Waqf, Poverty Alleviation, Islamic Public Finance, ...