Managament Insight: Jurnal Ilmiah Manajemen
Vol 14, No 2 (2019): Managament Insight: Jurnal Ilmiah Manajemen

Analisis Sikap Konsumen: Evaluasi dan Kepercayaan Atribut (Multiattributes Fishbein Approach)

Seprianti Eka Putri (Universitas Bengkulu)

Article Info

Publish Date
31 Oct 2019

Abstract

The objective of this research was to know attitude consumer about attribute evaluation and belief at Hand & Body Lotion Mustika Ratu. The object of this research is consumer who used Hand and Body Lotion Mustika Ratu. The analysis methods used Fishbein Multi attributes approach with “Attitude Model” (Ao) and respondent from this study were obtained using purposive sampling techniques. The results showed that evaluation and trust to in attributes have an effect toward consumer attitude. Furthermore, consumer attitudes have shown a positive attitude and like the product.Keywords: attitude, attributes, belief, evaluation, fishbein 

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Journal Info
Managament Insight: Jurnal Ilmiah Manajemen
Website

Abbrev

Insight

Publisher

Universitas Bengkulu

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Managament Insight: Jurnal Ilmiah Manajemen is an online journal that is published two times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. Managament Insight aims to provide a forum for the dissemination of theory application ...