FACTORS INFLUENCING YOGA TOURISM IN BALI: CONCEPTUAL FRAMEWORK MODEL

Kartika Maharani, Ida Ayu (Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar)
Wisnu Parta, Ida Bagus Made (Universitas Dwijendra)
Supriadi, Ida Bagus Putu (Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar)

Vidyottama Sanatana: International Journal of Hindu Science and Religious Studies
Vol 4, No 1 (2020)

With the increasing trend of wellness tourism, as one branch of it, yoga tourism has become new opportunity that should be anticipated for tourism in Bali. Yoga tourism attempts to preserve or promote their tourist health, additionally to its regular tourist comforts. The aim this research is to develop a conceptual model of factors that influencing yoga tourism. By this study, some aspects of yoga tourism research are reviewed to summarize the factors that influencing yoga tourism in Bali based earlier literature. The factors divided to push factor and pull factor. Existing studies are largely limited to secondary research works in yoga tourism. It is recommended that future studies should be empirically study the conceptual model offers by this research.