EFEKTIFITAS MEDIA SOSIAL SEBAGAI WADAH BERBAGI PENGETAHUAN PADA LINTAS GENERASI

Rindang Matoati (Dosen Program Studi Manajemen, Institut Pertanian Bogor)
Ignatius Hari Santoso (Dosen Program Studi Manajemen, Universitas Stikubank)

Fokus Ekonomi
Vol 15, No 1: Juni 2020

The purpose of this study is to find out the difference of effectivity of social media as a space to knowledge sharing between X, milenial and Z Generation. Sample used in this research is 60 respondents, which is from 20 X generation, 20 Milenial Generation and 20 Z generation in Semarang. This research  is using Kruskal Wallis method analysis with significany level 0,05.  The results showed that there is significant differences between X, Milenial, and Z generation to using social media as knowledge sharing media