Charles Sanders Pierce’s Triadic semantic model is a semiotic theory that analyze the signs according to the relationship of the represantament and the object. The semantic research on the documentary movie entitled Lion Kingdom, episode 1: Pride and Punishment shows that there are three signs used in the movie. (1) Icon signs, appears 3 times, (2) indexes signs (appears 17 times), and Symbols, appears 15 times. Keywords: semiotic, Charles Sanders Pierce’s, movie.
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