Jurnal Akuntansi Barelang
Vol 4 No 2 (2020): Jurnal Akuntansi Barelang

Strategi Meningkatkan Loyalitas Pelanggan Pada PT Golden Batam Raya

Hendri Herman (Universitas Putera batam)

Article Info

Publish Date
02 Jul 2020

Abstract

The purpose of this study is to look at customer loyalty in terms of price. The study was conducted at PT Golden Batam Raya with total sample of 92 respondents. The results of this study that price has a significant effect on customer loyalty. The percentage of price effect on customer loyalty is 45,1%. This value is large enough so that it is important fot the object of research to pay attention to the policies taken in setting the selling price of the product

Copyrights © 2020




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Akuntansi Barelang
Website

Abbrev

jab

Publisher

Universitas Putera Batam

Subject

Economics, Econometrics & Finance

Description

This journal contains accounting studies which include Financial Accounting, Public Sector Accounting, Management Accounting, Economic, Islamic Financial Accounting and Management, Auditing, Corporate Governance, Ethics and Professionalism, Corporate Finance, Accounting Education, Taxation, Capital ...