Jurnal Manajemen Bisnis dan Kewirausahaan
Vol 4, No 4 (2020): Jurnal Manajemen Bisnis dan Kewirausahaan

Analisa Faktor Internal, Eksternal dan Resource – Based View Untuk Strategi PT XYZ dalam Memenangkan Persaingan dalam Industri Timbangan

Teguh Halim (Universitas Tarumanagara)

Article Info

Publish Date
20 Jul 2020

Abstract

A qualitative research about how PT XYZ (weighing industry company) implemented a strategy by analysing internal factor (strength and weakness), external factor (opportunity and threat) using Resource – Based View and SWOT Analysis.The conclusion of this research is PT XYZ implement Forward Integration, Market Development and Product Development as their strategy in the future to maximize the company strength.

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Journal Info
Jurnal Manajemen Bisnis dan Kewirausahaan
Website

Abbrev

jmbk

Publisher

Universitas Tarumanagara

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Manajemen Bisnis dan Kewirausahaan (E-ISSN: 2598-0289) is a peer-reviewed journal, which provides a forum for publishing scientific articles in management and business field, including genuine research result, novel scientific review, and critics or comments about management nowadays. Jurnal ...