JAM : Jurnal Aplikasi Manajemen
Vol. 9 No. 4 (2011)

Perkembangan Entrepreneur di Malang: Studi Proses, Fase Perkembangan, dan Model yang Berkelanjutan

Armanu, Armanu (Unknown)
Novadjaja, Lily Hendrasti (Unknown)
Noermijati, Noermijati (Unknown)

Article Info

Publish Date
01 Dec 2011

Abstract

The study aims to describe (1) the creation process of entrepreneur, (2) the entrepreneur development face, and (3) the sustainable entrepreneur model. Qualitative approach with fenomenological method were utilized to get the description. The study found that (1) the entrepreneur was created through family life and work experiences; (2) the entrepreneur development process through product innovation, process innovation and marketing innovation, and (3) strengtherning "high intention to their son and doughter for being an entrepreneur is needed to be a model of sustainable entrepreneur.

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Journal Info
JAM : Jurnal Aplikasi Manajemen
Website

Abbrev

jam

Publisher

Universitas Brawijaya

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal Aplikasi Manajemen - Journal of Applied Management (JAM) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field of functional management (marketing, finance, human resources, and operations) as well as the applied management and ...