<![CDATA[At the moment the wheels of vehicles continues mningkat seiiring the continued increase in thenumber of vehicles and the number of vehicles modified by users. so many wheels that industrycontinues to expand its innovation in winning the competition . Successful product is a productthat can provide benefits in accordance with the perception that consumers ( Baxter , 2001) . Inan effort to create a product that the consumer liking it is necessary to study so that the productcan be marketed optimally . The method used in this study is the method of Quality FunctionDeployment (QFD) As for the aspects that will be discussed are covering aspects of quality ,cost aspects and environmentally friendly products. These three aspects are described in theirrespective Quality House , QFD , and Cost House . and ntuk give weight to each aspect , themethod used Analytic Hierarchy Process (AHP). From the research it can be concluded that,consumer- desired characteristics of the alloy wheels are kind of cheap , strong material , goodcolor and interesting shape in the environmentally friendly production process .Keywords : Quality Function Deployment , Cost House , Analytic Hierarchy Process]]>
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