<![CDATA[Communication has entered a new phase in its development, namely the era of contemporary communication. This has resulted in changes in the flow of information that is one-way and controlled by the authorities to be very widespread so that anyone can become a medium of communication and information. But this is not flawless, the free flow of communication requires every individual to have a preference for a media. On the other hand, non-journalist media including lambe-turah get the widest possible land to gain sympathy and shape the perceptions of a community group. Lambe Turah comes with more flexible rules so that information can be quickly published even with minimal verification weaknesses. Lambe Turah's media gave rise to the concept of Netizens Netizens as fast-forwarders of information. Devices owned by Netizens are deemed to have met the procedures for documentation and direct reporting of an event. This research uses qualitative methods using the viewpoint of social philosophy of communication philosophy trying to understand the course of the communication process and the effectiveness of contemporary information and communication delivery strategies. The results of this study are expected to be used to utilize the influence of netizen’s perceptions in contemporary communication strategies.]]>
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