STRATEGI DAN MEDIA KEHUMASAN DIREKTORAT JENDERAL PAJAK (DJP) DALAM RANGKA MENINGKATKAN KESADARAN PERPAJAKAN LEMBAGA JASA KEUANGAN (LJK)

Gustia Ikra Negara (Universitas Andalas)
Rahmi Surya Dewi

Jurnal Ranah Komunikasi
Vol 3 No 1 (2019): Jurnal Ranah Komunikasi (JRK)

This study aims to examine how the Public Relations strategy of the Directorate General of Taxes (DGT) in disseminating the Financial Information Law to Financial Services Institusions (LJK). In other words, the relationship between tax authorities and LJK is ultimately beneficial for DGT to strengthen the taxation database and increase LJK tax awareness. This study used qualitative method, because in qualitative research it it very relevant to describe the findings of research concerning the relationship of DGT Public Relations with LJK. The result showed that in the dissemination and communication of information on the Financial Information Law, the DGT implemented a Public Relations strategy through communicators, messages and used selected media, so that the DGT could take steps in the socialization and education program for the financial services institution.