Kinerja
Vol 16, No 2 (2012): Kinerja Jurnal Bisnis dan Ekonomi

MENTAL ACCOUNTING DAN VARIABEL DEMOGRAFI : SEBUAH FENOMENA PADA PENGGUNAAN KARTU KREDIT

Mahastanti, Linda Ariany (Unknown)

Article Info

Publish Date
01 Sep 2012

Abstract

The aim of this research is to analysis relationships of demographic factor towards mental accounting inusing credit card. Demographic factors which use in this research is sex, age, and income. Researcher takesthe sample from the employees of Bumi Arta bank, Tbk. Surakarta which have and use credit card. To analysisthe primary data, the writer use chi-square test as a tool. The result of this research shows that sex and incomehave relationships on mental accounting in using credit card.Keywords : Demographic factors, mental accounting, credit

Copyrights © 2012




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Journal Info
Kinerja
Website

Abbrev

kinerja

Publisher

Universitas Atma Jaya Yogyakarta

Subject

Economics, Econometrics & Finance

Description

KINERJA (ISSN Online: 2549-1709; ISSN Printed: 0853-6627) is an international journal published twice a year in March and September, hosted and managed by the Faculty of Business and Economics, Universitas Atma Jaya Yogyakarta. It was first published in June 1996. KINERJA provides a forum for ...