SALURAN DAN MARJIN PEMASARAN TEMBAKAU RAKYAT: KASUS SUBAK CENGCENGAN, KECAMATAN SUKAWATI, KABUPATEN GIANYAR

Mudita, Ketut

DWIJENAGRO: JURNAL ILMIAH
Vol 2 No 2 (2011): dwijenAGRO

There are four kinds of tobacco market channels in Subak of Cengcengan, Gianyar regency namely: (i) farmers-local traders-retailers-consumers; (ii) farmers-distributor -retailers-consumers; (iii) farmers-local traders-retailers-distributors-consumers; and (iv) farmers-retailers-consumers. Margin of market within first kind is Rp 8.583,33, and Rp 8,463.57, Rp 9,388.89,  Rp 5,000 within kind of the second, third and forth, respectively.The highest farmerâ??s share was found in the forth market channel, that is 85,71% and the lowest was in the third channel, that is 74,74%. This means that the most efficient is in the forth market channel.Key words: Tobacco, market channel, farmerâ??s share