<![CDATA[This research reveals the cause of low interest of accountant graduate worked to be public accountant and higher turnover rate of public accountant in audit firm . This research applied a grounded-theory, namely digging and uncovering the typical phenomenon of Indonesia. Data collection technique was done by in-depth interview and focus group discussion (FGD). This study concluded that being AP is calling the soul, which is equipped with competence in their field, as well as having the soul of business. While the cause of the lack of interest of scholars and graduate candidates into AP accountant due to various things, such as workload, salary or compensation, level career, personal development and professional demands, a sense of business sustainability of KAP, the search job experience, as well as limited information of AP profession during the education period. In order to increase a love of profession, the Indonesian Institute of Public Accountants ( IAPI ) and Indonesian universities should be socialized in an integrated on the role and business prospects public accountant in now and the future.]]>
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