Celt: A Journal of Culture, English Language Teaching & Literature
Vol 14, No 1: July 2014

USING POPULAR CULTURES MEDIA OF INDONESIAN - ENGLISH PICTUREBOOKS AS A WAY OF REACHING MORE VEGETABLE CONSUMING CHILDREN

Ekawati Marhaenny Dukut (English Department, Faculty of Language and Arts)
Maya Putri Utami (English Department, Faculty of Language and Arts)
Adi Nugroho (Visual Communication Design Department, Faculty of Architecture and Design)
Novitai Ika Putri (Visual Communication Design Department, Faculty of Architecture and Design)
Probo Y. Nugrahedi (Faculty of Architecture and Design, Soegijapranata Catholic University, Semarang)



Article Info

Publish Date
02 Dec 2014

Abstract

A questionnaire and interview recently given to 5-8 year old children and their parents show that consumption of vegetables is low. One of the factors for the low consumption is due to the lack of creativity in making various menu and creative media to obtain children?s interest in wanting to consume vegetables. In Indonesia, if young children can be taught to actively use the English language, it will be a great advantage for their future?s education. Based on these backgrounds, through the various media available in today?s popular culture, picturebooks that can increase children?s ability to read English language texts in addition to consume vegetables is created. A picturebook project is regarded highly relevant for teachers who specialize in English language, visual communicative design and food technology. This article shares how with a bilingual picturebook, a reader will know how to pronounce the English language well because there is a phonetic transcription guide provided at the back of the book. Also at the back of the book is a menu for the vegetable that becomes the main character of the book. With this strategy, the book is projected to be popular to readers who want to also create attractive vegetable menus for children. The picturebook that is packed with simple yet interesting visual language is also a way to show how creative one can be in designing lovable vegetable characters. This article discusses the reasonings of creating the picture book.

Copyrights © 2014






Journal Info

Abbrev

celt

Publisher

Subject

Arts Humanities Languange, Linguistic, Communication & Media

Description

Celt: A Journal of Culture, English Language Teaching & Literature is a double-blind peer-reviewed journal, published biannually in the months of July and December with p-ISSN (printed): 1412-3320 & e-ISSN (electronic/online): 2502-4914 It presents articles around the area of culture, English ...