Nirmana
Vol 4, No 1 (2002): JANUARY 2002

METODE DRAMATISASI ILUSTRASI PADA IKLAN SEBAGAI WACANA BUDAYA KONTEMPORER

D. Hagijanto, Andrian (Unknown)



Article Info

Publish Date
18 Aug 2004

Abstract

Illustrations are an inseparable element in advertising%2C due to its attraction towards the public eye%2C and may be used to communicate accurate messages. Dramatization in advertisement illustrations are a normal procedure in advertisement style approaches%2C as an essential part of accelerated understanding of the product. Illustration dramatization in its development may encourage understanding as an element of creativity%2C or as an application of contemporary culture%2C therefore may produce a biased perspective that contradicts normative culture. Abstract in Bahasa Indonesia : Ilustrasi dipakai sebagai elemen tak terpisahkan dalam iklan karena alasan daya tarik dapat mempengaruhi khalayak%2C dan dapat menyampaikan pesan secara akurat. Dramatisasi pada ilustrasi iklan merupakan hal yang biasa digunakan pada gaya pendekatan beriklan%2C sebagai bagian dari proses akselerasi pemahaman produk. Dramatisasi ilustrasi dalam perkembangannya dapat menimbulkan pemahaman sebagai bagian dari kreativitas atau sebagai aplikasi dari budaya kontemporer%2C sehingga esensinya justru dapat menimbulkan bias yang bertolak belakang dengan budaya normatif. dramatization in advertisement illustration%2C contemporary culture.

Copyrights © 2002






Journal Info

Abbrev

dkv

Publisher

Subject

Arts Humanities

Description

NIRMANA Jurnal Deskomvis aims to: Promote a comprehensive approach to visual communication design incorporating viewpoints of different diciplines Strenghten academic exchange with other institution. Encourage designer, practicing, academic and others to conduct research and other similar ...