The Indonesian Journal of Business Administration
Vol 2, No 3 (2013)

Business Strategy Formulation for Crunchy’s Fried Chicken at Bekasi Area

Tri Moerdani, Laksmana (Unknown)
Toha, Mohamad (Unknown)

Article Info

Publish Date
26 Apr 2013

Abstract

The growth of the franchise is growing in Indonesia. The existence of a flourishing franchise in recent years cannot be avoid anymore. Crunchy's Fried Chicken or be referred by CrFC is one of thousands of existing brands. With so many competitors in the market, the products are particularly common in the region causing CrFC to determine the right business strategy formulation to be well received by the market. This study will explore the formulation of business strategy CrFC using a business model. Product leadership and customer intimacy use in crafting the Business strategy formulation. Keywords: Crunchy's Fried Chicken, Business Strategy, Business Model Canvas, Customer Intimacy, Product Leadership

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Journal Info
The Indonesian Journal of Business Administration
Website

Abbrev

IJBA

Publisher

Institut Teknologi Bandung

Subject

Decision Sciences, Operations Research & Management

Description

The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating ...