GEMA : Jurnal Gentiaras Manajemen dan Akuntansi
Vol 10 No 1 (2018): GEMA : Jurnal Gentiaras Manajemen dan Akuntansi

ANALISIS BRAND IMAGE THE COFFEE CAFE BANDAR LAMPUNG

Novita Sari (Informatics and Business Institute Darmajaya Bandar Lampung)

Article Info

Publish Date
16 Jan 2018

Abstract

Brand (brand) is not only an important tool to attract consumers but also an intangible asset thatis important for the company to influence consumers in choosing a product. The Coffee cafe is one ofthe cafes in Lampung that provides food and drink which has a high taste.Based on the result of the research, it can be concluded that there are 13 attributes which formthe brand image of The Coffee Bandar Lampung in the minds of the community namely: Delightful taste,Original Coffee, The coffee scent, Famous or popular place, Strategic location, Clean, Narrow parkingarea, Safe place because there are many CCTV, Comfortable, Neat, Friendly Service, Fast Service, andAffordable Price.

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Journal Info
GEMA : Jurnal Gentiaras Manajemen dan Akuntansi
Website

Abbrev

Gema

Publisher

SEKOLAH TINGGI ILMU EKONOMI GENTIARAS

Subject

Description

Jurnal GEMA memfokuskan diri untuk menerbitkan artikel berkualitas yang merupakan hasil penelitian maupun tinjauan literatur terkait Manajemen dan Akuntansi sehingga dapat memberikan kontribusi kontribusi dan pengaruh positif pada bidang keilmuan Manajemen dan Akuntansi. urnal GEMA memfokuskan diri ...