GEMA : Jurnal Gentiaras Manajemen dan Akuntansi
Vol 5 No 1 (2013): GEMA : Jurnal Gentiaras Manajemen dan Akuntansi

ANALISIS CORPORATE IMAGE DAN KEPUASAN NASABAH BANK BRI KANTOR CABANG NATAR

Sri Suyarti (Sekolah Tinggi Ilmu Ekonomi Gentiaras Lampung)

Article Info

Publish Date
22 Jan 2013

Abstract

Banking world experiencing intense competition and always strive to maintaincustomers. Bank Rakyat Indonesia (BRI) Branch Natar South Lampung as bankingservices company that puts customer satisfaction trying to build a positive image thatconsumers would be interested in purchasing or re-use the services they provide. One wayto build a positive image in question is build customer satisfaction by setting the vision andmission of the company in the management of service oriented corporate image.Performance given the Bank BRI branch Natar overall have given satisfaction tothe customer in accordance with the expectations of the customers of Bank BRI BranchNatar.

Copyrights © 2013




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Journal Info
GEMA : Jurnal Gentiaras Manajemen dan Akuntansi
Website

Abbrev

Gema

Publisher

SEKOLAH TINGGI ILMU EKONOMI GENTIARAS

Subject

Description

Jurnal GEMA memfokuskan diri untuk menerbitkan artikel berkualitas yang merupakan hasil penelitian maupun tinjauan literatur terkait Manajemen dan Akuntansi sehingga dapat memberikan kontribusi kontribusi dan pengaruh positif pada bidang keilmuan Manajemen dan Akuntansi. urnal GEMA memfokuskan diri ...