E-Journal Cano Ekonomos
Vol. 2 No. 2 (2015)

Pengaruh Kepuasan Nasabah Terhadap Loyalitas Nasabah Pada Bank Rakyat Indonesia Kantor Cabang Ujung Batu

NISA, VINA OKTAVIA (Unknown)



Article Info

Publish Date
15 Nov 2015

Abstract

The Purpose research this is the in order to find out whether be found effect satisfaction customer to loyalty customer Bank Rakyat indonesia and how great effect satisfaction customer to loyalty customer Bank Rakyat Indonesia. Data which be used is the Data primary and data secondary. Techniques Analysis data which be used in research this is analysis regression linear simple. From the analysis obtainable equation regression Y= 24.201 + 0.380 X. Analysis test t show that satisfaction customers influential on loyalty customer which shown by value significant 0.041 < 0.05 with value coefficient regression as big as 0.380%. Analysis of determination obtained value of R Square 0.141% which show that contribution value satisfaction is the as big as 14.1%, whereas the rest as big as 85.9% is influenced by factors other. With thus can be concluded that satisfaction customer affect loyalty customer

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Journal Info

Abbrev

fekon

Publisher

Subject

Economics, Econometrics & Finance

Description

E-Journal Cano Ekonomos diterbitkan dengan maksud untuk mengumpulkan dan mempublikasikan artikel ilmiah dari penelitian, makalah, prosiding seminar dan konsep ilmu pengetahuan dalam bidang ekonomi dan sosial. Jurnal Cano Ekonomos diterbitkan 2 kali dalam setahun pada bulan Januari dan Juli. Isi ...