Jurnal Siasat Bisnis
Vol. 12 No. 3 (2008)

Implikasi Perubahan Lingkungan Bisnis terhadap Strategi Perusahaan, Studi Kasus: PT Bogasari Flour Mills

Suwarsono Muhammad (Fakultas Ekonomi Universitas Islam Indonesia)
Andi Yuliansyah (Fakultas Ekonomi Universitas Islam Indonesia)

Article Info

Publish Date
01 Dec 2008

Abstract

This study discussed the emergence of business on PT Bogasari Flour mills before and after economic crisis 1997/1998 in Indonesia. Based on SWOT analysis with regard to business environment and governement policy, the study was able to identify prospected flour mills market. The results of the analysis indicate that government policy affected the implemented strategy of PT. Bogasari Flour MillsKeyword: maklun, environmental, brand, strategy

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Journal Info
Jurnal Siasat Bisnis
Website

Abbrev

JSB

Publisher

Universitas Islam Indonesia

Subject

Decision Sciences, Operations Research & Management Social Sciences

Description

Jurnal Siasat Bisnis (JSB) is a peer review journal published twice a year (January and July) by Management Development Centre (MDC)-Department of Management, Faculty of Economics, Universitas Islam Indonesia. JSB) addresses the broad area of management science and its applications in industry and ...