Jurnal Manajemen dan Bisnis Indonesia
Vol 2 No 2 (2015): Jurnal Manajemen Bisnis Indonesia - Edisi Februari 2015

Analysis of Factors That Affecting The Interest Of Customers BCA Bank to Use Klik-Bca (Case Study: BCA Bank Kcp Kalimalang, Bekasi)

Ichwan Mochammad Buchori (Unknown)
Purwanto Purwanto (Unknown)



Article Info

Publish Date
01 Feb 2015

Abstract

This research has an objective to analyze the factors that affecting the interest of customers BCA bank yo use KlikBCA inKCP Kalimalang, Bekasi. BCA is the market leaader of internet banking in Indonesia with its KlikBCA. Now, the number of KlikBCA user is increasing both individual and business. Until 2009, the number of KlikBCA user increase become 1.7 million costumers from 1.2 million in 2008. The purpose of this research is to analyze the factors which have impact to the customers interest to use KlikBCA. Variables used in this this research are: independent variable (ease of use, convenience, privacy, and feature avaiability). While the dependent variable is the interest to use. The results are: ease of use and feature availability are not significant impact to the interest to use, while convenience and privacy are significant impact to the interest to use. Keywords: KlikBCA, ease of use, convenience, trust, and feature avaiability.

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Journal Info

Abbrev

jurnal

Publisher

Subject

Economics, Econometrics & Finance Social Sciences Other

Description

Jurnal Manajemen Bisnis Indonesia (JMBI), ISSN 2597-6230 online ; 2338-4557 print , diterbitkan sejak tahun 2013 oleh Pengurus Pusat Asosiasi Forum Manajemen Indonesia (FMI). Terbit secara berkala 3 (tiga) kali dalam 1 tahun, dengan frekwensi penerbitan di bulan Februari, Juni, dan ...