JURNAL TEKNIK
Vol 5, No 1 (2016): Januari-Juni 2016

ANALISA TINGKAT PENERIMAAN PELANGGAN SELULAR TERHADAP LAYANAN SELULAR BERBASIS 3G PADA PELAJAR SMP DI KABUPATEN TANGERANG

Triyono Triyono (Unknown)



Article Info

Publish Date
10 Mar 2017

Abstract

Thepurposeofthisresearchwastodeterminefactorsinfluencingacceptancelevelof3GonmobilephonescustomersinKabupaten Tangerang. There arefive constructs compiled into a structuralmodeltoexplain customer acceptancelevelof3G, i.e. perceivedusefulness,perceivedease ofuse,perceivedenjoyment,attitude towards using,andbehavioralintention.Theresearchsubjectisjuniorhighschoolstudents thatusedmobilephones inKabupatenTangerang.Theprocessofdatacollectionused simplerandomsampling methodbyrandomlytakingalljuniorhighschoolstudents. Themethoddataanalysisusedinthisresearchis usingtheregression.Theresulstof thisresearchindicatethatmodelofTAMcanexplainfactorsinfluencingacceptance of usageof 3G. Theresults showed thatthe overallproposed hypothesis was accepted. Keywords: mobilephones, 3G, Technology Acceptance Model, students

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