<![CDATA[The study, entitled "Analysis of Tourism Interest Development Strategy through the Service Improvement at Widuri Coast Pemalang Regency". The aims of this research to determine the optimality of service Widuri Coast that can give satisfaction and to determine the optimal formulation of strategies to improve the quality of service torealize customer satisfaction. So it really could create interest for the beach attractiveness of Widuri Coast,and finally could increasing the original income of Pemalang Regency. Creation of interest in travel by increasing the satisfaction of the tourists / visitors that the number of tourists / visitors better, and the tourists / visitors who have traveled to enjoy the scenery of Widuri Coast Sights have not lose to perform Sights tour back in Widuri Coast. Efforts to realize and enhance the satisfaction of the tourists / visitors through optimization service improvements generated by Widuri Coast and Beaches Sights Eating and or other business units in locations Sights Widuri Coast, with an attempt to formulate the strategy is expected to bring the tourist crowds pengminatan Pemalang particular district Sights Beaches on Widuri Coast. This strategy is what should be done by the managers of Widuri Coast Beaches Sights and managers Eating and or other business units who were at the Beaches Sights Widuri Coast.Keyword: travel interests, optimizing service improvements, visitor satisfaction.]]>
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