Paradigm: Journal of Language and Literary Studies
Vol 2, No 2 (2019): Paradigm: Journal of Language and Literary Studies

CONTAGIOUSNESS OF POLITENESS ON YOUTUBE

Cipto Wardoyo (Coventry University)

Article Info

Publish Date
30 Nov 2019

Abstract

This study tries to shed a light on whether politeness strategies used in YouTube comment sections’ online discussion are contagious. Particularly, it explores the politeness strategies used in comments and replies from the three most popular videos in 2018 of “The Tonight Show Starring Jimmy Fallon” YouTube channel. By using a qualitative design with computer - mediated discourse analysis approach, this study confirms that politeness strategies used in the comment sections are contagious. It is also revealed that impolite strategies dominate the whole discussions even in funny content and the level of impoliteness increases as the degree of disagreement gets higher. 

Copyrights © 2019




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Paradigm: Journal of Language and Literary Studies
Website

Abbrev

paradigm

Publisher

Universitas Islam Negeri Maulana Malik Ibrahim Malang

Subject

Humanities Languange, Linguistic, Communication & Media

Description

Paradigm: Journal of Language and Literary Studies is one of the professional publications of the Faculty of Humanities, UIN Maulana Malik Ibrahim Malang (E-ISSN: 2622-8653). The journal presents information and ideas on theories, research, and methods related to linguistics and literature. It ...