JURNAL EKONOMI (JE)
Vol 19 No 1 (2018): December 2018

EFFECT OF SERVICES, PRODUCTS AND PRICES ON PURCHASE DECISIONS AT PT. SURYA MEDIKA UTAMA SURABAYA

Aliyu Rofika Romadhona (Universitas Narotama)
I Gede Arimbawa (Universitas Narotama)

Article Info

Publish Date
31 Dec 2018

Abstract

The problems discussed in this study are: whether services, products, and prices have a significant effect on purchasing decisions simultaneously and whether services, products, and prices have a significant effect on purchasing decisions partially. The purpose of this study is to analyze and analyze whether services, products, and prices simultaneous influence on purchasing decisions and to analyze tests and analyze whether services, products, and prices partially influence purchasing decisions. The object of this research was carried out on customers from PT. Surya Medika Utama Surabaya.

Copyrights © 2018




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Journal Info
JURNAL EKONOMI (JE)
Website

Abbrev

eko

Publisher

Universitas Narotama Surabaya

Subject

Economics, Econometrics & Finance Social Sciences

Description

JURNAL EKONOMI (JE) eISSN 2685-3264 pISSN 1412-0879 is an open-access journal publishing original research from across all areas of the Economic, Macro-Economic, Micro Economic, Financial Management, Operational Management, Supply Chain Management, Human Capital Management, and Management ...