JURNAL EKONOMI (JE)
Vol 19 No 2 (2019): June 2019

THE INFLUENCE OF SAVING PRODUCT ATTRIBUTES AND QUALITY OF SERVICE ON BANK CUSTOMER SATISFACTION

Cholifah Cholifah (Universitas Narotama)
Agus Sukoco (Universitas Narotama)



Article Info

Publish Date
30 Jun 2019

Abstract

This study aims to determine the effect of savings products and service quality on customer satisfaction in the workplace. The sample in this study were 100 customers of the PT Bank Jatim Tenggilis Surabaya Branch Office. Data collection techniques in this study were observation, questionnaires, and librarian studies. While the data analysis technique used is the classical assumption test technique, multiple linear regression analysis, and hypothesis testing using SPSS 17 software. The results show that there is an influence between savings products and services on customer satisfaction. There is a positive and significant influence between savings products and services on customer satisfaction, so the hypothesis is accepted. The coefficient of determination is 0.443 which indicates that the savings products and services together can explain the customer satisfaction of the PT Bank Jatim Tenggilis Surabaya Sub-Branch Office by 44.3%, while the rest is influenced by other variables not examined. There is a relationship between savings products and services with customer satisfaction, so companies must pay more attention to the service products sold and the services provided to create customer satisfaction.

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Journal Info

Abbrev

eko

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

JURNAL EKONOMI (JE) eISSN 2685-3264 pISSN 1412-0879 is an open-access journal publishing original research from across all areas of the Economic, Macro-Economic, Micro Economic, Financial Management, Operational Management, Supply Chain Management, Human Capital Management, and Management ...