<![CDATA[This study aims to analyze the discourse of women's beauty and marginalization of women's beauty in the novel The Curse of Beauty by Indah Hanaco. This study uses a qualitative data analysis research method. This study uses critical discourse analysis by Sarah Mills to examine the beauty discourse that SPG faces in the story of the novel. The results show SPG became a tool to attract buyers' interests. the owners of capital have made the female body an important tool in every social and economic process, to provide the erotic appeal of products through the imaging of mass media. It means, women's bodies have been disciplined through the concept of beauty by the mass media. Thus, the female body represented in the SPG story experiences marginalization of women's beauty. Thus, the female body represented in the SPG story experiences marginalization of women's beauty.]]>
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