MOTIVASI Jurnal Manajemen dan Bisnis
Vol 1, No 1 (2016): MOTIVASI Jurnal Manajemen dan Bisnis

PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN MOTOR HONDA DI ASTRA MOTOR PLAJU

Juairiah, Juairiah (Unknown)

Article Info

Publish Date
01 Nov 2016

Abstract

Purpose - The purpose of this research was to determine the effect of the product quality to customer satisfiction Honda Motorcycle In Astra Plaju.Design/methodology - The design of this research was Associative and the data was used primary data. The Sample was  including 100 respondents customer who use Honda Motorcycle In Astra Plaju. Findings – The results of F–test showed that there was influence of performance of product, capability of service on customer satisfaction Honda Motorcycle in Astra Plaju Palembang.  The result of t test indicated that reliability variable partially most dominant effect on customer satisfaction. 

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Journal Info
MOTIVASI Jurnal Manajemen dan Bisnis
Website

Abbrev

motivasi

Publisher

Universitas Muhammadiyah Palembang

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Motivasi: Jurnal Manajemen dan Bisnis is journal that publishes scientific articles in the fields of management and business sciences covering the fields of financial management, human resource management, marketing management, operational management and management information systems that are ...