Jurnal Social Economic of Agriculture
Vol 9, No 1 (2020): Jurnal Social Economic of Agriculture

MARGIN DAN STRATEGI PEMASARAN KOMODITI JAGUNG DI KABUPATEN GORONTALO

Indrianti, Merita Ayu (Unknown)



Article Info

Publish Date
30 Jun 2020

Abstract

This research was conducted at Gorontalo district. The objective of this research is how the marketing margins and the marketing strategy of corn commodity at Gorontalo district. The result of the marketing margin that first (I) line has the big marketing margin Rp. 1.300 because the marketing line done by direct marketing. While for the low marketing margins contained on line III with margin Rp. 0, because marketing in line III is the indirect marketing. From the result of analysis internal and external factor SWOT strategy that can be developed in corn marketing at Gorontalo district is diversification strategy that has value X = 0,04 and Y = 0,36. Therefore strategy that recommended based on the priority scale are: 1). Facilitate the farmer to be able in access banking credit. 2). Motivate the farmer to more improve to farm the corn. 3). Provide coaching the technology of maize cultivation and post harvest handling.Keywords: Strategy, Marketing of Corn Commodity

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Journal Info

Abbrev

jsea

Publisher

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

Description

Jurnal Social Economic of Agriculture (SEA) is a peer-reviewed journal in social and economic agriculture fields that are published by Agribusiness Department, Agriculture Faculty, Tanjungpura University. SEA is first published in April 2012. The scope of the article in the SEA journal focuses on ...