<![CDATA[Data processing techniques in this study using computational calculation SPSS (Statistical Product and Service Solutions ) because the program has a high enough statistical analysis capabilities as well as the data management system in a graphical environment using descriptive menus and simple dialog boxes , making it easy to understand how operation ( Lewis , 2007: 1 ) .Based on the research results , it can be concluded that the factors that are considered by customers in choosing products Simpeda savings on PT . Sengata Kaltim Bank Branch , which consists of product value factors , value of service , personnel value , and the value of the image . It is proven based on the results of a questionnaire in which the respondents chose the answer " Yes " to have higher numbers than the answer " No" to these four factors .Among the four factors studied, the factors most dominant product value is a consideration in choosing a savings Simpeda customers at PT . Kaltim Bank Branch Sengata . It is shown that the grouping of the results of the product value factor has a value of "Yes " is the highest among the four factors, as much as 281 answers " Yes " that focuses on the administrative requirements are easy account opening so that the respondents chose Simpeda savings products .]]>
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