Kesenjangan (GAP) Pelayanan Dan Kepuasan Konsumen Studi Kasus Minimarket X di Jakarta Timur

Irma Sari Permata (Universitas Pancasila)
Asriyal Asriyal (STIE Ahmad Dahlan Jakarta)

Liquidity: Jurnal Riset Akuntansi dan Manajemen
Vol 2 No 2 (2013)

The man priorities that need to be considered by the marketers is to provide the best possible services to consumers. Good service for customer satisfaction. Above a level of customer satisfaction can be measured by comparing services between customer expectations of service quality they want with the fact that acceptance or perceived.