Jurnal Budaya Nusantara
Vol 3 No 1 (2019): NUSANTARA & MEDIA

REPRESENTASI BUDAYA DALAM IKLAN: (Analisa Semiotika Iklan Marjan Versi Tari Betawi dan Sepatu Roda)

Handayani, Dian (Unknown)

Article Info

Publish Date
23 Oct 2019

Abstract

The purpose of this research is to understand the culture representation and the meaning ofBetawi dance and roller skate's version of Marjan advertising. This research used some theories,they are:Mass Communication, Advertising, Cultural Imagery, Semiotics, Culture Study, Semiologyby Roland Barthes. This research was analysed by Roland Barthles as denotation and connotationmeaning. This research showed that Marjan advertisement represented two cultures, they aretraditional culture through mask dance and modern culture trough roller skate's show. Thisadvertisement was successful to represent Betawi and modern culture through the show ofOndel-ondel who played the roller skates.

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Journal Info
Jurnal Budaya Nusantara
Website

Abbrev

jurnal_budaya_nusantara

Publisher

Universitas PGRI Adi Buana Surabaya

Subject

Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences

Description

Diterbitkan dalam bentuk jurnal yang berfungsi sebagai media hasil disseminasi penelitian dan karya ilmiah, yang bertujuan untuk menambah wawasan dalam science, knowledge, skill, dan ability dalam bidang pendidikan, seni, budaya dan desain pada aspek olah gerak, rupa, teater, sastra, suara dan ...