Tazkia Islamic Finance and Business Review
Vol. 10 No. 1 (2016)

CONSUMERS’ PREFERENCE TOWARD ISLAMIC BANKING

delta khairunnisa (politeknik negeri sriwijaya)



Article Info

Publish Date
06 Jun 2017

Abstract

Objective - This research aims to provide empirical evidence on the factors motivating consumers to save in Islamic banking.Methods - The one sample t-test is employed to test hypothesis. The validity and the reliability of research variables have been examined.Results - The result proved that consumers’ decision to save in Islamic banking are influenced by economic and religious factors, such as receiving economic benefits, quick services, online facilities, easily reachable locations, and having a better understanding of Islamic principles.Conclusions - The existence of a relationship between economic and religious preference proves that, in making decisions, consumers wish to attain two satisfaction levels: satisfaction in the world and in the hereafter.

Copyrights © 2016






Journal Info

Abbrev

tifbr

Publisher

Subject

Economics, Econometrics & Finance

Description

Tazkia Islamic Finance and Business Review (TIFBR) is a peer-reviewed journal published by the Institute for Research and Community Empowerment (IRCE), Tazkia University College of Islamic Economics in collaboration with Association of Islamic Economics Lecturers (ADESY). The Journal is semi-annual ...